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Produce Freight

Freight Broker for Produce Shipping: What Growers Need to Know

2026-07-10  ·  6 min read  ·  IZY Logistics

Produce freight is unforgiving. A missed pickup, a malfunctioning reefer unit, or a broker who doesn't understand PACA rules can cost a grower or distributor tens of thousands of dollars in spoiled product and customer chargebacks. Here's what produce shippers need to know about choosing a freight broker.

Why Produce Freight Needs a Specialist Broker

Produce has a biological clock. Once harvested, every hour of temperature deviation shortens shelf life. Produce brokers must understand commodity-specific temperature requirements (tomatoes at 50-55°F vs strawberries at 32-34°F), FSMA Sanitary Transportation compliance, PACA licensing for brokers handling produce transactions, and receiver requirements at grocery distribution centers.

PACA: The Rule Most Produce Shippers Don't Know About

The Perishable Agricultural Commodities Act (PACA) governs produce transactions in the United States. Brokers who handle the commercial side of produce transactions (buying and selling produce, not just transportation) must hold a PACA license. Transportation brokers who only arrange the truck movement are not required to hold PACA — but your broker should know the distinction.

FSMA Compliance on Produce Loads

FDA's Sanitary Transportation rule (part of FSMA) requires carriers of human food to maintain sanitary vehicles, control temperatures appropriately, and train drivers on sanitary transport practices. Your broker must verify carrier FSMA compliance before booking your produce load — not after something goes wrong.

Florida and California Produce Lanes: What to Know

The Florida-to-Midwest corridor (Miami, Homestead, Fort Pierce to Chicago, Indianapolis, Detroit) peaks January-April for tomatoes, peppers, and citrus. The California-to-East lane (Salinas, Fresno, Oxnard to the Northeast) peaks May-October. Both corridors see reefer rate spikes of 25-40% during peak season. Book capacity early.

IZY Logistics for Produce Shippers

IZY Logistics LLC operates reefer equipment on the Illinois-Florida corridor and has carrier relationships covering California produce lanes. We hold MC #1615290 and specialize in temperature-controlled freight. Get a produce freight quote at izylogistics.com/quote or call +1(877)IZY-LOGS.


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